Laurie Young

Laurie Young died unexpectantly at home on the evening of 18th September 2013.

A services to celebrate his life was held on the 4th October and 22nd January attended by family, friends and Laurie's business colleagues. With his family’s permission, we have created a page to provide a digital tribute for everyone to connect, share stories and learn about him.

Laurie Young is an international specialist in the marketing and selling of services whose career has been focused primarily in the professional services and technology sectors. One of the few independent advisers to the professions who has himself been a partner in a leading firm, as a global marketing partner of PricewaterhouseCoopers, Laurie’s career has also included senior positions with BT and Unisys. He also founded, built and sold his own consultancy company.

Laurie now divides his time between consultancy work (including teaching on the Executive Education Programme of Wharton Business School, USA), public speaking and writing. As an adviser to senior executives and marketing professionals, he provides guidance with the resolution of strategic marketing issues, brand strategy, new service design and client care programmes. Amongst Laurie’s recent assignments he has Chaired Fujitsu's Customer Experience Management panel and is on the Innovation Board of Allen & Overy. Over the years his clients have also included Russell Reynolds Associates, Deloitte, Phillips, Lucent, Clifford Chance, Ericsson, Ingersoll Rand, Microsoft, the BBC, Cable & Wireless, American Express, Nokia and BDO Stoy Hayward.

To read what Laurie's recent clients have to say about how they have found working with him and the value he has added to their businesses, please click here.

A popular presenter, Laurie speaks at a range of events every year from in-company seminars to larger international conferences. He also enjoys writing and, in addition to contributed articles and expert comment in the national press, Laurie has had over a hundred articles on service marketing published in various trade journals.

He has written chapters for edited books on the IT industry and has had eight books published to date.

Laurie's fifth book, From Products to Services: Insights and experience from companies which have embraced the service economy (Wiley, 2008), draws on case studies of many leading international companies to trace the steps manufacturing businesses go through to become successful service providers. His next book, "Marketing Technology as a Service: Proven techniques that create value" was published in April 2010, attracting widespread interest in Europe, the US and in Asia. With the growth of interest in the service economy of the region as a whole, and particularly in China, Laurie was approached to speak at events in Hong Kong, Singapore and Beijing, and a Chinese language edition of From Products To Services is now available.

Laurie's latest book, The Marketer's Handbook (Wiley 2011), reassesses well known marketing techniques for today's businesses, unveiling the truths and misconceptions behind well-known techniques.